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The Merchants of Cool
How businesses market to American teenagers, and the effect they have together on popular culture.
Feb 27, 2001
55m
Synopsis
A documentary on the marketing of pop culture to Teenagers.
Title | The Merchants of Cool |
Companies | |
Countries | United States of America |
Keywords | media, marketing, advertising |

Douglas Rushkoff
Self
Christina Aguilera
Self
Greg Berlanti
Self
Jessica Biel
Self
Adam Carolla
Self
Fred Durst
Self
Malcolm Gladwell
Self
Carson Daly
SelfLewis Goldstein
SelfShaggy 2 Dope
Shaggy 2 DopeBrian Graden
Self
Tom Green
Self (archive footage)
Jimmy Iovine
Self
Jimmy Kimmel
Self (archive footage)
Jamie Madrox
SelfRobert McChesney
Self
Mark Crispin Miller
Self
Monoxide Child
Self
Neal H. Moritz
SelfAnn Powers
Self
Robin Quivers
Self (archive footage)
Dave Sirulnick
Self
Britney Spears
Self (archive footage)